I’m Hugo Moissinac, a Paris-based product designer crafting elegant, conversion-driven experiences and design systems that turn interest into impact.

I’m Hugo Moissinac, a Paris-based product designer crafting elegant, conversion-driven experiences and design systems that turn interest into impact.

LOEWE · LVMH

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2025

Led the adaptation of LOEWE’s new visual identity for LOEWE Perfumes within LVMH, extending the design system, creating perfume-specific features, and aligning cross-functional teams to elevate e-commerce performance, user experience, and brand consistency. Ongoing development.

Led the adaptation of LOEWE’s new visual identity for LOEWE Perfumes within LVMH, extending the design system, creating perfume-specific features, and aligning cross-functional teams to elevate e-commerce performance, user experience, and brand consistency. Ongoing development.

LOEWE · LVMH

(Visit website)

2025

Led the adaptation of LOEWE’s new visual identity for LOEWE Perfumes within LVMH, extending the design system, creating perfume-specific features, and aligning cross-functional teams to elevate e-commerce performance, user experience, and brand consistency. Ongoing development.

ViaMichelin

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2023–2025

I helped ViaMichelin to create their design system and rebuild their multi-platform product from scratch, adressing the needs of 20M monthly users with a data-driven approach.

ViaMichelin Home Page

ViaMichelin

(Visit website)

2023–2025

I helped ViaMichelin to create their design system and rebuild their multi-platform product from scratch, adressing the needs of 20M monthly users with a data-driven approach.

ViaMichelin Home Page

La Factory

La Factory

2023–2024

2023–2024

I designed 5 SAAS, mostly B2B, for this start-up studio. For every products, I started from scratch and defined the specs along the way with the product team. Each service evolved with feedbacks and collaboration with the team (tech, marketing, QA, SEO), with a high focus on SEO and conversion rate optimization. Links upon request.

I designed 5 SAAS, mostly B2B, for this start-up studio. For every products, I started from scratch and defined the specs along the way with the product team. Each service evolved with feedbacks and collaboration with the team (tech, marketing, QA, SEO), with a high focus on SEO and conversion rate optimization. Links upon request.

Comyu

2023

2023

Comyu is a dedicated place for die-hard coffee lovers to share coffee experiences.
I worked closely with Comyu's founder to build a testable prototype from scratch and to prepare the hands-off for the development agency.

Comyu is a dedicated place for die-hard coffee lovers to share coffee experiences.
I worked closely with Comyu's founder to build a testable prototype from scratch and to prepare the hands-off for the development agency.

✌🏼 2025 • Hugo Moissinac

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